Skip to content

BLOG – thoughts and insights on photography and film

Thoughts · Insights · Know-how

Patrick Schmetzer
123 posts
Photography · Film · Travel · Gear
Filter by category
Planning a corporate video production
Video production

Planning a corporate video production

Goal, audience, format, concept, shooting day and budget: the full guide to planning a corporate video.

26 Aug 2026·8 min readRead
Planning a corporate video production
Restaurant photography: preparing the shoot
Food photography

Restaurant photography: preparing the shoot

Shot list, timing with the kitchen and a checklist for the day: how a restaurant prepares its photographs.

26 Aug 2026·9 min readRead
Restaurant photography: preparing the shoot
Employee portraits: planning and preparation
Business photography

Employee portraits: planning and preparation

Style, clothing, backdrop and schedule: how a portrait series turns out consistent without making everybody look the same.

26 Aug 2026·9 min readRead
Employee portraits: planning and preparation
Stock Images or Your Own Company Photos?
Business photography

Stock Images or Your Own Company Photos?

When stock photos are enough, and why your own company photographs read as more credible on a website, in recruiting and with clients.

26 Aug 2026·4 min readRead
Stock Images or Your Own Company Photos?
Content Production for Companies in One Day
Business photography

Content Production for Companies in One Day

How to plan one production day so it covers photos and video for the website, LinkedIn, the press and months of social media.

26 Aug 2026·4 min readRead
Content Production for Companies in One Day
Which Photos Does a Company Website Need?
Business photography

Which Photos Does a Company Website Need?

The picture types that matter for the home page, services, team, recruiting and contact – a checklist for a website relaunch.

26 Aug 2026·4 min readRead
Which Photos Does a Company Website Need?
Photographing a Company Anniversary
Business photography

Photographing a Company Anniversary

The photographs and film scenes a company anniversary needs – from the history and the guests to the communication that follows.

26 Aug 2026·4 min readRead
Photographing a Company Anniversary
Photographing a Store Opening
Business photography

Photographing a Store Opening

The subjects a store opening needs – from architecture and products to guests, press pictures and social media.

26 Aug 2026·4 min readRead
Photographing a Store Opening
Photographing an Award Ceremony
Business photography

Photographing an Award Ceremony

What an organizer needs from an award ceremony – from the stage and the winners to sponsors, audience and press pictures.

26 Aug 2026·4 min readRead
Photographing an Award Ceremony
Trade Fair Photography for Companies
Business photography

Trade Fair Photography for Companies

Stand, team, conversations and products: how to build one set of pictures for press, sales, the website and the next fair.

26 Aug 2026·3 min readRead
Trade Fair Photography for Companies
When Does an Event Need a Second Photographer?
Business photography

When Does an Event Need a Second Photographer?

Parallel sessions, a large venue or stills and film at once: when an extra camera position is worth it at an event.

26 Aug 2026·3 min readRead
When Does an Event Need a Second Photographer?
Same-Day Event Photos for Press and Social Media
Business photography

Same-Day Event Photos for Press and Social Media

How an organizer gets a professional selection of pictures the same day – with clear priorities and a prepared workflow.

26 Aug 2026·3 min readRead
Same-Day Event Photos for Press and Social Media
How Many Photos Does a Company Need?
Business photography

How Many Photos Does a Company Need?

A planning guide for website, team, press and social media – why the number of pictures depends on what they are for.

26 Aug 2026·3 min readRead
How Many Photos Does a Company Need?
What Happens After a Photo Shoot?
Business photography

What Happens After a Photo Shoot?

From the first review to the final file: how the editing and handover of a professional photo production works.

26 Aug 2026·3 min readRead
What Happens After a Photo Shoot?
Photos for Web, Print and Social Media
Business photography

Photos for Web, Print and Social Media

Resolution, aspect ratio and cropping: the picture variants a company needs for its website, for print and for social networks.

26 Aug 2026·3 min readRead
Photos for Web, Print and Social Media
Consistent Hotel Photography Across Locations
Business photography

Consistent Hotel Photography Across Locations

How a hotel group builds one visual language for its website, the booking portals and its campaigns across very different houses.

26 Aug 2026·3 min readRead
Consistent Hotel Photography Across Locations
Drone Photography for Hotels and Property
Business photography

Drone Photography for Hotels and Property

Which buildings and sites gain from an aerial view, and when classic exterior photography is the better choice.

26 Aug 2026·3 min readRead
Drone Photography for Hotels and Property
Employer Branding Without Stock Photos
Business photography

Employer Branding Without Stock Photos

How real employees, real workplaces and real situations build a credible set of pictures for recruiting and employer communication.

26 Aug 2026·3 min readRead
Employer Branding Without Stock Photos
Corporate Film With or Without an Interview?
Business photography

Corporate Film With or Without an Interview?

Interview, reportage or a purely visual trailer: which structure fits the audience, the message and where the film will be shown.

26 Aug 2026·4 min readRead
Corporate Film With or Without an Interview?