Graphic design & branding
Every picture has a brand behind it. I design logos, identities, menus, packaging and posters — and photograph and film what comes of them.
Image and brand from one hand
Logo, type, color, paper, photographs and film: each piece says something about a brand. When they come from different people, they often say different things. With me they come from one hand — designed, photographed and filmed in the same visual language.
What you see here are design studies for invented brands: complete systems from the logo to the facade, and single pieces from a poster to an annual report.
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Disciplines
8
Brand systems
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Pieces on this page
What it covers
01
Logo, wordmark, symbol, color system, typeface, patterns and design rules.
02
Business cards, letterhead, envelopes, stamps, folders and email signature.
03
Menus, drinks and wine lists, table cards and take-away packaging.
04
Guest compendium, door hangers, key cards, vouchers and signage.
05
Labels for wine, gin, coffee and cosmetics, folding cartons and gift boxes.
06
Event posters, poster series, campaign visuals and billboards.
07
Invitations, tickets, badges, programs, roll-ups and stage graphics.
08
Magazines, books, catalogs, lookbooks, brochures and annual reports.
09
Invitations, menu cards, seating plans, place cards and thank-you cards.
10
Templates for posts, carousels and stories, ad visuals and feed concepts.
11
Pitch decks, company presentations and templates for your own team.
12
Design for websites, landing pages and app screens.
13
Logo animation, titles, lower thirds and animated social posts — matched to the film.
14
Artwork for singles and albums, vinyl and tour posters.
15
Icon sets, maps, diagrams and explanatory graphics.
16
Wayfinding, shop windows, murals, trade fair stands and vehicle wraps.
Brand systems
Eight invented brands, each designed as a whole system: the same idea on paper, packaging, screen and in the room.
01 / 08 · Japanese-Nordic restaurant
A brush circle, a calm typeface, wood grain as a pattern. The ensō carries from the business card to the embossed menu and on to the glowing sign above the door.
02 / 08 · Boutique hotel
A monogram inside an arch, forest green and brass. The arch returns everywhere: in the pattern, the wax seal, the door hanger and the room signs along the corridor.
03 / 08 · Private members club
A monogram cut like obsidian, oxblood and brushed brass on black. The brand is as quiet as the club: a metal membership card, a seal on the invitation, a glowing sign on the fluted wall.
04 / 08 · Jazz festival
Letters that bend like sound waves, ultramarine against neon orange, risograph instead of gloss. The poster becomes a series, the series a ticket and a shirt.
05 / 08 · Automotive studio
A chevron like the front of a car, a wide typeface, black, graphite and a single red accent. From the key tag to the glowing facade at night, everything looks milled from one block.
06 / 08 · Craft gin
Copperplate botanicals on emerald, gold in the lettering, wax on the cork. A label you want to pick up — and a box and a card that carry the story on.
07 / 08 · Watches & jewelry
A fine line through a circle — the meridian that time is measured by. Midnight navy and champagne gold, lots of space, few words: on the watch box, the bag and in the shop window at night.
08 / 08 · Architecture magazine
A masthead cropped by the picture, a strict grid, lots of white. And a campaign that takes the magazine into the underground: “Lesen Sie zwischen den Wänden.”
Single pieces
Photo, film and design
Because I also photograph and film, the design and the pictures are made together: the photographs are planned for the menu, the poster and the feed, not squeezed in afterwards. That saves an appointment and a round of coordination — and in the end everything looks as if it were cast in one piece.
How it runs
01
Who are you, whom do you want to reach, where will the design be used?
02
Moodboard and references until the direction is clear.
03
Designs shown on real applications — not just the logo on white.
04
Refinement, variants and the rules that keep it consistent later.
05
Print-ready files and every format for web and social media.
Services
Every package can be extended or reduced. Scope and price are in the offer before I start.
More questions answered on FAQ.
Tell me about your brand and what needs designing. Then you get an offer with a fixed scope and price. The inquiry commits you to nothing.
A session starts at 250 euro plus VAT. What lies above that is decided by the scope. How pricing works
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