Certificates
Social media certificates
To keep up with the latest trends in digital marketing, it is important to constantly learn new skills. There are many digital courses and digital marketing certifications online today.
A picture is rarely finished on the day it is taken. It gets uploaded, found, advertised, quoted — and that raises questions the camera has nothing to do with: who owns the music under the film? Why does nobody find the gallery? What does a statistic actually show? The exams below cover exactly that part. Every certificate can be opened and checked here.
Six exams about what happens to pictures and films after they are made: where they are published, who holds the rights, and how to read whether they reached anyone.
Youtube Content Ownership
Rights management on YouTube: how a channel registers the rights to its own material, how Content ID spots re-uploads, and what happens to a claim once it is made.
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Youtube Music
Music rights in video: which recording may be used in a film, how to tell, and how a rights holder’s claim comes about.
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Google My Business
The listing a business is found through in local search and Google Maps — opening hours, photographs, reviews, and who may change what.
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Google Analytics
Measuring what happens on a website: where visitors come from, which pages they read, and how to tell when a number means nothing.
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Google Fundamentals of Digital Marketing
Google’s foundation course in digital marketing — 26 modules from search through advertising to analytics, closed by a final exam.
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Google Ads Video Certification
Advertising campaigns on YouTube: campaign types, bidding, audiences, and how to measure whether a video actually did anything.
Show certificateSemrush
4Four Semrush Academy exams in search optimization and paid search — the side behind the pictures: what people search for, and why a page is found or is not.
Semrush SEO Toolkit Exam
Working with the Semrush toolkit: site audit, position tracking and keyword research.
Show certificateSEO Toolkit Exam for Advanced Semrush Users
The same tools one level down — log file analysis, technical audits, and the cases where the standard report misleads.
Show certificateCompetitive Analysis and Keyword Research Test
What people actually search for and what the competition offers them — the research that comes before any text.
Show certificatePPC Fundamentals Exam
Paid search advertising: account structure, choosing search terms, bidding and quality score.
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1What else belongs here.
Social media marketing opens the door to tools and strategies that make it easy for you to attract new target groups for your company. Facebook and other social platforms allow you to use content to get in touch with potential target groups and to build trust.