Video concept & planning
A good film is finished before the camera rolls. I plan it with you — from the first idea to the shooting schedule.
Why planning comes first
A shooting day is the most expensive day of a film: crew, equipment, location and the people on camera all come together at once. Whatever is only decided on that day costs time — and is missing from the edit later.
So every shoot of mine starts from a concept you have seen and approved. You know in advance what the film says, how it looks and which shots will be filmed.
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What should the viewer know, feel or do afterwards?
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Changes cost nothing on paper and half a day on set.
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Every shot has its place in the plan, every person their time slot.
The building blocks
Which building blocks a film needs depends on the film: an event trailer needs no voice-over script, a commercial no scouting of a conference center. We take what your film needs.
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It starts with a conversation: who should the film reach, where will it run — website, social media, trade fair, event — and what should happen afterwards? That becomes a briefing we can both refer back to.
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From the briefing I develop the idea of the film and write it up as a treatment: what you see, what you hear, in which order. Where people speak, a script, interview questions or a voice-over follow.
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How should the film look? Light, colors, pace, wardrobe, places — the moodboard shows it before anything is filmed. It is the quickest way to get everyone seeing the same picture.
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The storyboard breaks the film down into pictures: shot by shot, with the camera’s angle and movement. It is where you see the film for the first time — and can still change everything.
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The storyboard turns into a plan for the shooting day: which shot is filmed where, where camera and lights stand, who is needed when. With the schedule, everyone involved knows when to be where.
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I look at the locations before the shoot — how the light falls at the planned time, where there is power, where it gets loud. Then come cast, wardrobe, props and the coordination with the hotel, restaurant or organizer.
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With me, music is not laid underneath at the end but planned along: where does it come in, where does it go quiet, where does the original sound carry? On request I compose the soundtrack myself, built on the edit.
From sketch to frame
That is the point of planning: on the day, what was decided beforehand gets made. Spontaneous shots still happen — but in addition to the planned ones, not instead of them.
Two ways
The usual case: I plan the film, shoot it and edit it. Whoever wrote the concept is also behind the camera — nothing gets lost in a hand-over.
For agencies and marketing teams who shoot themselves or have a crew: you get the concept and the planning as finished documents and produce them with your own team.
How it runs
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You tell me what you have in mind. I ask until the goal is clear.
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You receive the idea as a treatment, with a moodboard and an offer.
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We refine it until it fits. Only then does the detailed planning start.
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Storyboard, shot list, schedule and organization — ready for the shoot.
What I plan for
More questions answered on FAQ.
Tell me briefly what it is about. Anything still open we settle by phone or email; after that you get an offer. Scope and price are fixed before anything is photographed or filmed — the inquiry itself commits you to nothing.
A session starts at 250 euro plus VAT. What lies above that is decided by the scope. How pricing works
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Free guide
Events, employee portraits and image film
From briefing to delivery: events, employee portraits and image films, with a sample briefing and checklists.
53 pages · PDF · In English · free