Video concept & planning
A good film is finished before the camera rolls. I plan it with you — from the first idea to the shooting schedule.
01 · Why planning comes first
A shooting day is the most expensive day of a film: crew, equipment, location and the people on camera all come together at once. Whatever is only decided on that day costs time — and is missing from the edit later.
So every shoot of mine starts from a concept you have seen and approved. You know in advance what the film says, how it looks and which shots will be filmed.
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What should the viewer know, feel or do afterwards?
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Changes cost nothing on paper and half a day on set.
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Every shot has its place in the plan, every person their time slot.
02 · The building blocks
Which building blocks a film needs depends on the film: an event trailer needs no voice-over script, a commercial no scouting of a conference center. We take what your film needs.
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It starts with a conversation: who should the film reach, where will it run — website, social media, trade fair, event — and what should happen afterwards? That becomes a briefing we can both refer back to.
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From the briefing I develop the idea of the film and write it up as a treatment: what you see, what you hear, in which order. Where people speak, a script, interview questions or a voice-over follow.
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How should the film look? Light, colors, pace, wardrobe, places — the moodboard shows it before anything is filmed. It is the quickest way to get everyone seeing the same picture.
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The storyboard breaks the film down into pictures: shot by shot, with the camera’s angle and movement. It is where you see the film for the first time — and can still change everything.
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The storyboard turns into a plan for the shooting day: which shot is filmed where, where camera and lights stand, who is needed when. With the schedule, everyone involved knows when to be where.
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I look at the locations before the shoot — how the light falls at the planned time, where there is power, where it gets loud. Then come cast, wardrobe, props and the coordination with the hotel, restaurant or organizer.
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With me, music is not laid underneath at the end but planned along: where does it come in, where does it go quiet, where does the original sound carry? On request I compose the soundtrack myself, built on the edit.
From sketch to frame
That is the point of planning: on the day, what was decided beforehand gets made. Spontaneous shots still happen — but in addition to the planned ones, not instead of them.
03 · How it runs
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You tell me what you have in mind. I ask until the goal is clear.
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You receive the idea as a treatment, with a moodboard and an offer.
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We refine it until it fits. Only then does the detailed planning start.
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Storyboard, shot list, schedule and organization — ready for the shoot.
What I plan for
04 · Two ways
The usual case: I plan the film, shoot it and edit it. Whoever wrote the concept is also behind the camera — nothing gets lost in a hand-over.
For agencies and marketing teams who shoot themselves or have a crew: you get the concept and the planning as finished documents and produce them with your own team.
More questions answered on FAQ.
Tell me what the film should achieve and whether I shoot it as well or your own team does. Then you get a concept proposal with an offer that fixes scope and price. The inquiry commits you to nothing.
A session starts at 250 euro plus VAT. What lies above that is decided by the scope. How pricing works
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Free guide
Events, employee portraits and image film
From briefing to delivery: events, employee portraits and image films, with a sample briefing and checklists.
53 pages · PDF · In English · free