MARKETING – online marketing, Google Ads and Instagram for brands from Frankfurt
I build your brand where your customers search and scroll: with Google Ads, ads on Instagram and Facebook, an Instagram concept and the photographs and films that go with it, from one hand.
A brand grows when image, message and reach fit together.
Marketing often sits with three suppliers: one agency for the ads, another for Instagram and a photographer who knows nothing of either. The result is campaigns that do not look like the brand, and pictures in the wrong format for every channel.
With me it is one hand. I work out what your brand should stand for and whom it has to reach, plan the channels, photograph and film the content myself, run the ads and look at the numbers to see what works. What works gets more budget; what does not gets changed.
500+
Projects
200+
Clients
12
Years of experience
Photo, film, design, web and marketing combined.
Channels
Where your customers find you
Every channel has a different job. Google reaches people who are already searching. Instagram and Facebook reach those who do not yet know you exist. Together they turn a brand into something people know and find.
Found when someone searches
Google Ads
I set up your Google Ads account so that every euro lands on a search that fits you: keywords and negative keywords, ad copy, landing pages and bidding. Shops get Google Shopping with the product feed, brands with film get campaigns on YouTube.
Search ads
Google Shopping
Performance Max
YouTube ads
Keyword research
Conversion tracking
Seen before anyone searches
Instagram & Facebook ads
Ads on Meta live on the picture. I shoot reels, stories and ad creatives for exactly that placement, test several versions against each other and reach the audiences that fit your brand. Anyone who has visited your site already sees you once more afterwards.
Reel & story ads
Ad creatives
Audiences
Retargeting
A/B tests
Meta Pixel
A profile worth following
Instagram concept
An Instagram concept sets out what your profile stands for, how it looks and what appears when: visual language, formats, topics, an editorial calendar and ideas for reels people watch to the end. If you like, I produce the content for it and look after the collaboration with creators and influencers.
Profile & visual language
Editorial calendar
Reel ideas
Content production
Creators & influencers
Reporting
Found without paying for every click
SEO & tracking
Ads stop the moment the budget stops; a website that is found well does not. I research what your customers search for, build pages and copy around it and look after your Google Business Profile. And I set up tracking so you can see which channel brings inquiries and sales.
Keyword research
Pages & copy
Google Business Profile
Google Analytics 4
Google Tag Manager
Search Console
Want your brand to grow?
Tell me what you offer and whom you want to reach. I will tell you which channels are worth it for you and where we start.
What the brand stands for, whom it should reach and what sets it apart.
02
Marketing concept
Which channels, which message, which budget, and in what order.
03
Campaigns on Google
Search, Shopping, Performance Max and YouTube, set up and refined as they run.
04
Campaigns on Meta
Ads on Instagram and Facebook, with creatives shot for exactly that placement.
05
Editorial calendar
Profile, visual language, editorial calendar and reel ideas, as a finished document.
06
Content production
Photos, reels and films for every channel, photographed and shot by me.
07
SEO
Keyword research, page structure, copy and the Google Business Profile.
08
Tracking & reporting
Analytics, pixels and conversions set up properly, plus a report you can read.
Tried on myself first
I test my concepts on brands of my own
Before I recommend anything to clients, I try it on my own online shops, PPF WERK, KORNDEX and GLOSSDOC: product feeds for Google Shopping, my own product films, pages built around search terms. Whatever does not hold up there, I do not pass on.
The best audience is no help if the creative stops nobody mid-scroll. Because I photograph and film myself, ad creatives, reels and product films are made for the channel they run on, and new versions for a test need no second shooting day with another supplier.
What do you offer, whom do you want to reach, and what exists already? Then you get an offer.
02
Analysis
Where the brand stands, what the competition does and what your customers search for.
03
Concept
Channels, message, budget and editorial calendar, as a document you can work with.
04
Production & launch
Photos and films are made, tracking is set up, the first campaigns go live.
05
Ongoing care
Measure, refine, test new creatives, with a report every month.
Packages
Where you can start
Concept only
Brand and competitor analysis
Channels, message and budget
Instagram concept with calendar
For your own team to carry out
Campaign launch
Google Ads or Meta ads set up
Tracking and conversions in place
First ad creatives produced
Hand-over with a walkthrough
Ongoing management
Campaigns refined every month
New creatives and tests
Instagram to the calendar
Monthly report
Content package
Photos and reels for a month
Formats for feed, story and ads
Produced on one shooting day
On its own or with management
Every package can be extended or reduced. Scope and price are in the offer before I start. You pay the ad budget directly to Google and Meta; it does not go through me.
Questions about marketing and ads
That depends on how expensive a click is in your industry and how many inquiries or sales you expect. In the concept I work it out for your search terms and audiences before a single euro is spent. You pay the budget directly to Google or Meta.
No, and anyone who does is promising something out of their hands. What I commit to: a properly built account, tracking that is right, creatives made for the channel and a monthly report that shows what works and what I change because of it.
You do. Google Ads, Meta Business and Analytics run in your company’s name, and I get access as a partner. If we stop working together, accounts, data and campaigns stay with you.
Yes. You get the analysis, the channel plan, the Instagram concept and the editorial calendar as finished documents and carry them out with your own team. If you like, I look at the numbers again after a few weeks.
Yes, that is the core of the offer: ad creatives, reels, product photographs and films are made by me, planned for the formats they run in. You can book content and management together or separately.
Ads bring visitors from day one, and good numbers take a few weeks of testing. SEO and an Instagram profile grow more slowly, over months, but they last longer. The concept says what you can expect and when.
Yes. I look for creators who fit your brand rather than just having reach, and look after the collaboration from the first request to the review.
Tell me what you offer, whom you want to reach and which channels exist already. Then you get an offer with a fixed scope and price. The inquiry commits you to nothing.