Skip to content

Marketing & brand building

MARKETING – online marketing, Google Ads and Instagram for brands from Frankfurt

I build your brand where your customers search and scroll: with Google Ads, ads on Instagram and Facebook, an Instagram concept and the photographs and films that go with it, from one hand.

Your brand

A brand grows when image, message and reach fit together.

Marketing often sits with three suppliers: one agency for the ads, another for Instagram and a photographer who knows nothing of either. The result is campaigns that do not look like the brand, and pictures in the wrong format for every channel.

With me it is one hand. I work out what your brand should stand for and whom it has to reach, plan the channels, photograph and film the content myself, run the ads and look at the numbers to see what works. What works gets more budget; what does not gets changed.

  • 500+

    Projects

  • 200+

    Clients

  • 12

    Years of experience

Photo, film, design, web and marketing combined.

Channels

Where your customers find you

Every channel has a different job. Google reaches people who are already searching. Instagram and Facebook reach those who do not yet know you exist. Together they turn a brand into something people know and find.

Found when someone searches

Google Ads

I set up your Google Ads account so that every euro lands on a search that fits you: keywords and negative keywords, ad copy, landing pages and bidding. Shops get Google Shopping with the product feed, brands with film get campaigns on YouTube.

  • Search ads
  • Google Shopping
  • Performance Max
  • YouTube ads
  • Keyword research
  • Conversion tracking

Seen before anyone searches

Instagram & Facebook ads

Ads on Meta live on the picture. I shoot reels, stories and ad creatives for exactly that placement, test several versions against each other and reach the audiences that fit your brand. Anyone who has visited your site already sees you once more afterwards.

  • Reel & story ads
  • Ad creatives
  • Audiences
  • Retargeting
  • A/B tests
  • Meta Pixel

A profile worth following

Instagram concept

An Instagram concept sets out what your profile stands for, how it looks and what appears when: visual language, formats, topics, an editorial calendar and ideas for reels people watch to the end. If you like, I produce the content for it and look after the collaboration with creators and influencers.

  • Profile & visual language
  • Editorial calendar
  • Reel ideas
  • Content production
  • Creators & influencers
  • Reporting

Found without paying for every click

SEO & tracking

Ads stop the moment the budget stops; a website that is found well does not. I research what your customers search for, build pages and copy around it and look after your Google Business Profile. And I set up tracking so you can see which channel brings inquiries and sales.

  • Keyword research
  • Pages & copy
  • Google Business Profile
  • Google Analytics 4
  • Google Tag Manager
  • Search Console

Want your brand to grow?

Tell me what you offer and whom you want to reach. I will tell you which channels are worth it for you and where we start.

Get a quote

What I take care of

Everything that makes a brand visible

  1. 01

    Brand strategy

    What the brand stands for, whom it should reach and what sets it apart.

  2. 02

    Marketing concept

    Which channels, which message, which budget, and in what order.

  3. 03

    Campaigns on Google

    Search, Shopping, Performance Max and YouTube, set up and refined as they run.

  4. 04

    Campaigns on Meta

    Ads on Instagram and Facebook, with creatives shot for exactly that placement.

  5. 05

    Editorial calendar

    Profile, visual language, editorial calendar and reel ideas, as a finished document.

  6. 06

    Content production

    Photos, reels and films for every channel, photographed and shot by me.

  7. 07

    SEO

    Keyword research, page structure, copy and the Google Business Profile.

  8. 08

    Tracking & reporting

    Analytics, pixels and conversions set up properly, plus a report you can read.

Tried on myself first

I test my concepts on brands of my own

Before I recommend anything to clients, I try it on my own online shops, PPF WERK, KORNDEX and GLOSSDOC: product feeds for Google Shopping, my own product films, pages built around search terms. Whatever does not hold up there, I do not pass on.

See the shops

Certified by Google and Semrush

  • Google Ads Video Certification
  • Google Analytics
  • Google Fundamentals of Digital Marketing
  • Google My Business
  • Semrush PPC Fundamentals Exam
  • Semrush SEO Toolkit Exam
  • Competitive Analysis and Keyword Research Test
All certificates
A glowing globe covered in magazine titles at an evening event

Marketing, photo and film

Ads work with pictures

The best audience is no help if the creative stops nobody mid-scroll. Because I photograph and film myself, ad creatives, reels and product films are made for the channel they run on, and new versions for a test need no second shooting day with another supplier.

How it runs

From the first conversation to a running campaign

  1. 01

    Conversation

    What do you offer, whom do you want to reach, and what exists already? Then you get an offer.

  2. 02

    Analysis

    Where the brand stands, what the competition does and what your customers search for.

  3. 03

    Concept

    Channels, message, budget and editorial calendar, as a document you can work with.

  4. 04

    Production & launch

    Photos and films are made, tracking is set up, the first campaigns go live.

  5. 05

    Ongoing care

    Measure, refine, test new creatives, with a report every month.

Packages

Where you can start

Concept only

  • Brand and competitor analysis
  • Channels, message and budget
  • Instagram concept with calendar
  • For your own team to carry out

Campaign launch

  • Google Ads or Meta ads set up
  • Tracking and conversions in place
  • First ad creatives produced
  • Hand-over with a walkthrough

Ongoing management

  • Campaigns refined every month
  • New creatives and tests
  • Instagram to the calendar
  • Monthly report

Content package

  • Photos and reels for a month
  • Formats for feed, story and ads
  • Produced on one shooting day
  • On its own or with management

Every package can be extended or reduced. Scope and price are in the offer before I start. You pay the ad budget directly to Google and Meta; it does not go through me.

Questions about marketing and ads

More questions answered on FAQ.

Planning something like this?

Tell me what you offer, whom you want to reach and which channels exist already. Then you get an offer with a fixed scope and price. The inquiry commits you to nothing.

A session starts at 250 euro plus VAT. What lies above that is decided by the scope. How pricing works

4.8 out of 5 · 23 reviews on Google. See the rating on the Google Business Profile