It started with music. I compose for piano and orchestra and play guitar — that’s where my sense of rhythm and timing comes from, and you can still see it in how I cut my films.
I picked up a camera at eighteen and turned it into my profession in 2014. Since then I’ve completed more than 500 projects for over 200 clients, from companies and hotel groups to private individuals. I learned the craft at the SAE Institute, where I trained in audiovisual media rather than photography alone.
For me, the picture and the brand behind it belong together. I design logos, corporate identities, menus, flyers, banners and print, develop brand campaigns and manage influencer partnerships.
As founder and CEO of Nexentrium, I build software of my own — platforms for recruiting, agency operations and image production — and I’m responsible for product and architecture. It’s the same way I work behind the camera, just in a different medium.
I also run online stores of my own and build the software and websites behind them myself — this one included.