The BBBank projects do not start from abstract employer messages but from individual people and their personal tie to a place. The films combine portraits, spare-time interests and well-known city views with the question of why an employee chose this employer.
That is an unusual decision for a recruiting film, because at first it does not show the workplace at all.
An instrument says more than a job description
In one episode a young woman stands with a classical guitar on a terrace above the city. The instrument shows a personal side outside the job and gives the conversation an individual frame.
Without that detail it would be an interview in front of a view. With it, it is the portrait of a particular person, and the statement about the employer gets somebody to carry it.
The film is in the project BBBank – Heimatfiliale.
City views that are recognizable in seconds
Other sequences use striking city views such as the Brandenburg Gate in morning light. Drawn elements and short lines of text turn those familiar views into personal statements.
For a recruiting film of this kind the frame and the graphics have to be thought about together while filming. Calm areas leave room for titles and drawings, while the place stays recognizable within a few seconds.
Deciding that in post instead leaves either no space for the graphics or a graphic that covers the subject. It is in the BBBank recruiting trailer.
Closeness is shown, not claimed
What comes out of it is employer communication that does not claim closeness but makes it visible through particular people, their interests and where they belong.
The difference can be measured by what a viewer remembers afterwards. A sentence about values rarely stays; a woman with a guitar on a terrace does.
Related work is under video production.
