The international Trainer Experience of La Biosthétique in Paris produced an extensive photographic record and a trailer alongside it. The visual center of the event was a large stage with letters several meters high, intense pink and violet light and an international audience.
That same light is also the hardest part of the production, for a reason that has to do with the industry itself.
Talk, model and audience
The production tied together the talks, the demonstrations on a model, the reactions in the hall and the conversations away from the stage area. An event of this kind is not only what happens on the stage.
The work on the model is the substance: that is where the craft is shown. The reactions in the hall are the evidence that it lands.
The series is in the project Get Together – Trainer Experience.
Colored stage light at a brand where color is the point
At a brand for which hair and skin color are essential, the colored stage light was a particular problem. A pink and violet spotlight changes exactly the colors the craft is about.
The answer was to split the work by frame size. In the wide frames the intense event color was allowed to stay, because there the mood of the evening is the statement. For closer frames of people and of the work on a model, more neutral light sources and brighter areas were used instead.
Both statements survive that way: the stage looks like the stage, and the work on the hair can still be judged.
What holds the series together
Additional frames of program boards, printed material and reception areas give the series its order in time and in subject. They are unspectacular and still the reason the pictures can be placed again later.
What came out of it is not only a set of strong stage pictures but a legible account of the whole event format.
The trailer is under Trainer Experience – trailer.
