La Biosthetique – Get Together Trainer Experience 2022
Event photography of the international trainer experience. Event photography: Paris. La Biosthetique Paris's international Trainer Experience. The stage…
La Biosthetique Paris's international Trainer Experience. The stage carries meter-high illuminated letters — #LABIO — the room is washed pink and violet throughout, gobos throw patterns across the ceiling, and in front of it sits a hall full of hairdressers in rows. What was photographed: the talks, the demonstration on a model in front of everyone, the reactions from the floor, the reception outside and the brand's printed matter.
Colored stage light at that intensity is the hardest condition there is for skin tone and hair color — and for this brand those are precisely the subject. White balance is no help: when the whole room sits in magenta there is no neutral to correct towards without pulling the opposite green into people's faces. So the decision is made frame by frame. In the wide shots the color stays, because the color is the event. Wherever hair and skin are the point, the light that is not coming from the truss gets used instead — daylight outside, the white set as a bounce, the working lamp at the model's chair.
The view from the back over the rows of chairs is the frame that explains the occasion. The stage on its own would be a photograph of a stage; it takes the filled hall and the single raised arm in the audience to make it an event people traveled to.
The program screens get photographed too — the display reading “Ground to Grow” with the speaker's name is not in the frame by accident. Six months later nobody can say which audience reaction belongs to which talk. The photographed title is the label on the folder, and it costs five seconds at the time.
Then the quiet frames away from the stage: the white sand area with its inflatable seating in front of the clubhouse, the brand folder catching pink light across its cover. They are the counterweight to the stage pictures, and they are the ones a brand ends up needing most often.
- Discipline
- Beauty & Hair
- Place
- Paris
