The work around Bentley ties automotive photography and film production to three very different surroundings: the apron at Frankfurt Airport, the Bilster Berg circuit and the roads of the Tyrolean Alps.
Each of those places asks for a different visual language. Placed side by side, the four productions show how strongly the location decides what a car in a picture is actually saying.
The airport apron: the car as part of the access
For the Fraport VIP service trailer the car was staged directly beside a wide-body aircraft. The wide frame deliberately makes the Bentley part of its surroundings. It tells less about one particular car than about the exclusive access onto the apron.
Detail frames of the steering wheel, the leather, the chrome and the instruments then show how the interior is built. Only the combination carries it: the wide frame explains the occasion, the close one the product.
The film is in the project Bentley Frankfurt – Fraport VIP Service.
Bilster Berg: the corners decide where the camera stands
The test drive at Bilster Berg needed a different visual language. Corners, gradients and short sightlines decided where a camera could stand at all. On a circuit with steep changes in height a position is rarely a free choice; it follows from what can be seen from there for long enough.
Aerial frames explain how the track runs, while closer sequences make steering, weight transfer and control visible. Without the aerial frame every corner stays a fragment with nothing around it.
It is in the project Bentley Continental GT Speed – Bilster Berg.
The Alps: the car inside a travel story
At the event at the Interalpen-Hotel Tyrol the car was set inside an alpine travel story. The road, a mountain river, the weather and the landscape are given a lot of room, and in some frames the car is only a small part of the picture.
That is a decision against the habit of automotive photography, which is to fill the frame with the car. Here the place carries the statement: this is the landscape you see if you travel like this.
The series is in Bentley meets Interalpen-Hotel Tyrol, the film under Bentley Meets Interalpen.
Service, performance or a travel experience
Together the productions show how one car can be told as a service, as a performance product or as part of a travel experience, depending on what it is doing. The object stays the same; the statement does not.
For a brand that is a practical result: three shooting days become three directions of communication that do not replace one another but add up.
More film work is under video production.
