Bentley Meets Interalpen Hotel Tyrol — Event trailer
Event trailer for Bentley and the Interalpen Hotel Tyrol: car and hotel in the Austrian Alps. A video production pairing Bentley with the Interalpen-Hotel Tyrol.
A video production pairing Bentley with the Interalpen-Hotel Tyrol. What connects the car and the hotel is the road between them, and the strongest shot is exactly that: an aerial over a turquoise braided river on a pale gravel bed, the road running along its bank, and on it, small in frame, the car. At 1,300 meters the weather and the light set the schedule.
Showing a car small in the frame is a brave decision for a luxury brand and usually the right one. It does not make the car smaller, it places it: what sells it is the road it stands on and the landscape that road needs.
A mountain river with a bright gravel bed is a subject that only works from the air. From the bank it is a stream; from above it is the line that joins hotel and car in one frame.
Above a thousand meters you also do not have weather, you have a window. Clouds cross in minutes, light and shade move over whole slopes, and a shooting plan up there is an order of shots that can be rearranged at any time.
- Partner
- Bentley x Interalpen
Watch the film: Bentley Meets Interalpen Hotel Tyrol — Event trailer (1:49)
Everything made for this brand: Bentley: Airport, Race Track and Alps