German American Business Club Event Trailer
Event trailer for the German American Business Club: video production from a club event. A video trailer for the German American Business Club. Filmed on a…
A video trailer for the German American Business Club. Filmed on a rooftop high above Frankfurt: a glass pavilion on the roof of a tower with guests on it, the skyline and the city to the horizon in evening light all around. A business club sells belonging — and a place like that says so faster than any line of copy.
A glass pod on the roof of a tower is a place that explains itself. No caption and no voice-over are needed: whoever stands there sees the city, and the film only has to show that guests are standing there.
The glass is the difficulty. A pod reflects from inside and outside, and the darker it gets out there, the more the camera sees the room behind it. So the transition is used: the hour in which sky and interior are equally bright.
A club afterwards does not sell the view but the company. So the second half of the film lies on groups in conversation, greetings and hands holding glasses — belonging shows in people, not in meters above the city.
- Club
- GABC
Watch the film: German American Business Club Event Trailer (0:52)