Bentley Frankfurt – Fraport VIP Service (Trailer)
Video trailer for Bentley Frankfurt: the VIP service at Fraport airport. Bentley, the well-known British luxury car brand, has entered a partnership with Frankfurt…
Bentley, the well-known British luxury car brand, has entered a partnership with Frankfurt Airport to transform its VIP service. The initiative sees Bentley vehicles used to carry VIP customers to the terminals, lifting the travel experience to a new level of luxury and comfort.
The collaboration underlines Frankfurt Airport's ambition to offer its customers exclusive services and sits ideally with Bentley's luxurious, elegant image. The partnership gives Bentley an excellent platform to present its high-end vehicles to an elite audience and to place the brand in a prestigious context.
The filming and photography happened where nobody usually stands: on the apron, right beside a parked aircraft. The frame shows the dark car small and centered in front of the tail and wing of a widebody, with nothing around it but concrete and markings.
The car being small in the frame is the actual statement. A Bentley shot filling the frame is a brochure picture and says nothing about this partnership. Only the scale relationship tells the story: this vehicle is allowed to drive where a passenger would normally be taken by bus. Access is the product, not the bodywork.
An apron is a hard surface photographically. Pale concrete under full sun throws light up into every frame, there is no shade and no texture, and a black car in it is either a silhouette or a mirror. The exposure goes on the paint and the concrete is allowed to stay bright — the contrast between the two is why the picture works.
The interior is the counter-movement and is photographed in shade. Steering wheel, dials, chrome, saddle stitching in pale leather: here the crop carries it, not the overview. An interior as a whole shows seats; a detail shows how it is made, and how it is made is this brand's argument.
And inside the car nothing is switched on. The reflections on chrome and needles come purely from daylight through the glass — in an interior this glossy, an added light immediately leaves a visible second sun.
- Client
- Bentley FFM
Watch the film: Bentley Frankfurt – Fraport VIP Service (Trailer) (0:44)