SÜDDEUTSCHE Baugenossenschaft eG – Info Trailer
Information film for SÜDDEUTSCHE Baugenossenschaft eG: a company portrait as video production. With a strong focus on creating high-quality, affordable…
SÜDDEUTSCHE Baugenossenschaft eG, an established and respected institution in the German real estate sector, specializes in the construction and management of residential properties. With a strong focus on creating high-quality, affordable housing, the cooperative has made a significant contribution to the housing supply in southern Germany.
The building cooperative is known for its sustainable and community-oriented projects that take both ecological and social aspects into account. Through membership in the cooperative, residents not only receive a home, but also participation in the community and a voice in shaping their living situation. The SÜDDEUTSCHE Baugenossenschaft eG therefore stands for a modern and responsible approach to housing construction that meets the needs of its members and the environment.
The shot the information film needs for that is a consultation: a couple at a pale wooden table, an advisor opposite them pointing at a white architectural model — house, lawn, shrubs, terrace. Beside it lies a second model with the roof lifted off and the floor plan open.
A model on the table is a different thing on film than a view on a screen. It lies between the people, everyone is looking at the same object, and the hand pointing at it gives the camera a place to cut to. A slide deck would carry the same subject and no shared center.
The room stays quiet: white walls, pale wood, green upholstered chairs, a floor-to-ceiling window. For a film about affordable housing that is the right register — bright and calm, without parading an expense that the rent would end up carrying.
- Client
- Süddeutsche eG
Watch the film: SÜDDEUTSCHE Baugenossenschaft eG – Info Trailer (1:23)