An empty stand shows the design and the size. The real work of a fair day only starts with visitors, conversations and presentations. A trade fair report worth having has to hold both.
The archive holds events and company appearances including Hilton at IMEX, along with many productions for industry, hospitality, retail and associations. One thing shows up every time: sales, press and social media do not need the same pictures.
The main groups of subjects
Before the doors open, clean frames of the stand, the signage, the products and the details are made. Once the fair is running, these are added:
- the team and the people to talk to,
- sales conversations,
- product demonstrations,
- talks and presentations,
- the crowd and the overview,
- partners and important guests,
- branding around the stand.
Pictures for the day itself
Social media often needs material while the fair is still running. Which subjects are edited first is defined beforehand. A small, quick selection does not replace the full set that follows, but it covers the communication that cannot wait.
Material for the next event
Fair pictures are used long afterwards: in sales presentations, reviews, press information and to advertise the next appearance. So I also shoot calmer frames with room for text, and in more than one format.
Working in a tight space
A stand leaves little room to move, and conversations must not be disturbed. An agreed slot for the team photo, the stand shot and any special appointments keeps the central pictures from being improvised in the middle of a busy hall.
If a short film is to be made at the same time, stills and moving image are planned together. The visual language stays consistent and important appointments are not scheduled against each other.
