Frankfurt offers very different stages for corporate events. Trade fairs such as IMEX and Automechanika bring an international professional audience together. Company meetings use hotels and venues at the Westhafen. The Corporate Challenge turns the inner city into a running course.
This picture story places five productions from the same city side by side and shows how little they have in common photographically.
Five formats, one city
The task changes with the format
The photographic task changes completely from one to the next. At a fair, the stand and the visitors both have to stay readable. In a meeting, internal content must not be published unchecked. At a run, the position along the course decides whether the team in question appears in the pictures at all.
- Trade fair: an overview of the stand, conversations at the table, product details, the team.
- Meeting: the talk, the discussion, results on the wall, conversations in the break.
- Run: the start, points along the course, the finish, the team photo afterwards.
- Party: the venue before the doors open, the program, the guests, the mood of the evening.
- Recruiting: the workplace, the person to talk to, the local setting of the branch.
A portrait of the city comes with it
Taken together, a varied portrait of Frankfurt emerges as a place of international corporate communication: factual, personal, sporting and festive.
For the companies themselves that has a practical value. Producing at the same venues over years means knowing the routes, the light and the people to ask, and needing less lead time on the day. An overview of the formats is under events.
