Photography and film answer different questions. A photograph condenses a moment and lets you look at it for a long time. Film shows change, movement and the order things happened in.
Two answers to the same evening
At an event a single frame can hold the strongest reaction of the night. A trailer additionally explains how people arrived, how the room filled up and how the evening ended.
In the trailer for the J. P. Morgan Corporate Challenge that is what carries the story: the start gantry, the running clock and the finish add up to an order a single frame does not have.
The route through a room
In a hotel, photography shows materials and perspective precisely, while a camera move conveys the route through the space. Both describe the same house and answer different questions.
Planned together, not shot twice
Planning both formats together also makes the production day more efficient. Light, subjects and the key points of a program can be matched to one another.
Even so, the same scene is not simply recorded twice. Each format gets the perspective that suits what it has to do.
The strength, for me, is therefore not in choosing between stills and film, but in asking which part of a story each medium tells best. What can be combined is set out under services and video projects.
