The question sounds simple, but it cannot be answered sensibly without knowing what the pictures are for. Ten precise frames can be enough for a small landing page. For a website, recruiting, press work and several months of social media, a company needs a broader system.
Plan by use, not by file count
A sensible plan separates, for example:
- lead images for the home page and service pages,
- portraits of management and team,
- real working situations,
- the location, the rooms and the exterior,
- products or details of a service,
- vertical frames for social networks,
- neutral press pictures,
- frames with space left free for design.
Variants are not the same as repetitions
A wide view of a room, a medium working situation and a tight detail can show the same process and still do different jobs. In the same way, one subject often needs landscape, portrait and square versions.
So the number of final files says less than the question of which communication surfaces are reliably covered.
Set the scope before the shoot
Before every project, the scope, the number of pictures, the editing and any additional services are set out in the quote. After the shoot, the selection sits in a private gallery in the client portal. Further frames from the same production can be added at the published rates under prices.
The production stays predictable, and the company ends up with a set that has clear jobs rather than as many similar frames as possible.
