Ristorante ISOLETTA (brand film) — Video production
Brand film for Ristorante Isoletta: video production for the restaurant. A brand film for Ristorante ISOLETTA. The host is at the center of it: in his apron in his…
A brand film for Ristorante ISOLETTA. The host is at the center of it: in his apron in his own dining room, arms spread in front of the wall of framed photographs of home. A restaurant film has to make you hungry and sell the place — the kitchen delivers one, the person in the room the other, and the edit holds them together.
A host with his arms open is a gesture that only works in his own room. It shows ownership and invitation at once, and it needs the background that justifies it — here the wall with the framed photographs of where he comes from.
So the camera stands far enough back for both to be in the frame. Closer it would be a portrait, wider a picture of a room; the shot in between is the only one that says whose restaurant this is.
The kitchen then delivers the appetite, and it delivers it in close-ups. An image film for a restaurant needs both registers — the person for the trust and the plate for the hunger; show only one and you sell half of it.
- Format
- Brand film
Watch the film: Ristorante ISOLETTA (brand film) — Video production (1:41)