Melia Frankfurt City – Opening Teaser — Video production
Video teaser for the opening of Melia Frankfurt City: a hotel film for the launch. A teaser for the opening of the Meliá Frankfurt City. The film starts with the…
A teaser for the opening of the Meliá Frankfurt City. The film starts with the wordmark on white and moves from there into the building — a deliberately restrained opening for a house nobody knows yet. An opening teaser is shot before the hotel goes into service: the rooms are finished but empty, and the film still has to suggest a working house.
A wordmark on white is the only way to open a place nobody knows yet. There is no landmark, no address in the viewer’s head and no memory to attach to — so the film starts with the name and fills it afterwards.
A house before opening is also the only state in which it can be had completely. Nothing is used, nobody is in the way, every surface is new — and that cleanliness is the condition under which interiors happen without tidying.
What is missing is people, and that is the price. An empty hotel reads cool; so light and movement take on the role of guests — a camera move through an empty room tells more about staying there than a still of it does.
- Hotel
- Melia Frankfurt City
Watch the film: Melia Frankfurt City – Opening Teaser — Video production (2:53)
Everything made for this brand: Meliá Frankfurt City: Opening Teaser