Mesowell Imagetrailer — Video production
Brand film for the company Mesowell: video production for how it presents itself. A corporate film for Mesowell. The opening title sits over an aerial at dusk…
A corporate film for Mesowell. The opening title sits over an aerial at dusk: wooded ridges to the horizon with the wordmark above them. For a health company that is a deliberate decision — the film starts not with devices or treatments but with what they are aimed at, and it has to do so without making medical claims.
The wordmark sits in thin lowercase in the middle of the frame, where the ridgeline runs quietest. An aerial does not come with areas like that; they follow from altitude and direction, and anyone who thinks about the title only in the edit ends up with either forest or sky under the type.
The shot was made at dusk: the forest is a dark, almost colorless mass and the sky carries what is left of the light. That distribution — heavy below, bright above — is why an opening title like this stays readable without a box behind it and without a drop shadow.
Leaving out devices and treatments has a second, plainer reason: claims in the health sector are tightly regulated. A landscape asserts nothing that would have to be substantiated, and it still carries the mood a film is meant to open on.
- Format
- Brand film
Watch the film: Mesowell Imagetrailer — Video production (0:59)