Leica Galerie Frankfurt – trade fair trailer — Video production
Video production for the Leica Gallery in Frankfurt: a trailer for their trade fair stand. A trade fair trailer for the Leica Galerie Frankfurt. Filmed in the building…
A trade fair trailer for the Leica Galerie Frankfurt. Filmed in the building itself: the dark staircase between the exhibition space and the shop, a band of text running along the wall, cameras and photo books in the cases. A film about a photography gallery is watched by an audience that judges image quality professionally, and that sets the standard for framing, sharpness and camera movement.
A dark staircase between two rooms is the shot that explains a gallery best. It shows both at once — exhibition and sales — and it says that you walk from one to the other.
A band of text running around the wall is a demanding subject: type has to stay legible or it is just a stripe. That decides camera height and movement, because a line cropped at an angle is noticed immediately.
And a film about a photography gallery is watched by people who judge image quality for a living. What passes elsewhere — a lag, some noise, an untidy cut — is noticed here, so the tolerance is smaller than on any other job.
- Gallery
- Leica
Watch the film: Leica Galerie Frankfurt – trade fair trailer — Video production (3:09)