ePowerFun — E-Scooter Brand Campaign
Product and brand photography for ePowerFun: campaign pictures for the e-scooter brand. A brand set for ePowerFun, built around a single question: what do…
A brand set for ePowerFun, built around a single question: what do you buy the thing for? The answer sits in the situations — two colleagues talking in front of an office building, a woman with her phone on the way somewhere, a couple by the river, someone opening a laptop on a bench, a person carrying the folded scooter up the steps. And at the end the pure product frame: two scooters on the bridge in evening light.
What stands out about this set is that in most of the frames the scooter is neither the largest nor the sharpest object. That is not carelessness, it is the brief. A product page shows what the machine is; a brand set shows what it is for — and for that the surroundings need enough room for someone to see themselves in it.
The frame with the woman on the phone makes it clearest. She is not riding, she is standing, and the scooter waits on its stand in the foreground. That is the promise: the thing stays where you stop. A riding shot would have shown the same person and missed the point.
It is built over three planes with a long lens. The scooter sharp at the front, the person soft behind, the city softer still. The compression pushes the planes together so the scooter stays large without the camera having to come close — and the person stays small without being lost.
The clothing is everyday clothing in every scene. The moment somebody stands on a scooter in sportswear it becomes leisure; in a blazer or a coat it is the way to work, the way to the river, the way home — and those are exactly the journeys the series is there to claim.
- Brand
- ePowerFun
