Fahrschule Aktiv — Corporate Branding
Corporate photography for Fahrschule Aktiv: pictures for how the driving school presents itself. The fleet of Fahrschule Aktiv, photographed one evening into…
The fleet of Fahrschule Aktiv, photographed one evening into the light. The fleet is mixed: a light blue BMW Gran Coupé on the road below a village church, two 1 Series in dark blue and black, plus a Yamaha MT-07 and a KTM Duke — and finally all of them in a row in front of an old brick chimney, cars and motorcycles alternating.
With driving-school vehicles the lettering is the actual subject. It sits on the door and along the flank, so the angle decides whether it stays legible or collapses into a narrow stripe. Which is why the cars are turned slightly — far enough for the front to gain volume, flat enough that the lettering on the side is not foreshortened.
That creates a conflict with the evening light. The low sun makes the sky, but it puts the lettered flank into shadow if you shoot straight into it. The answer is the standpoint: the sun sits off to the side behind the camera, the lettering gets direct light, and the colored sky still stays in the frame.
The row at the chimney lives on alternation. Car, motorcycle, car, motorcycle, car — the changing heights create a rhythm five cars side by side would not have. Lining up all the cars first and then all the bikes would have produced two groups and no fleet.
And the church in the background is deliberate. A driving school that teaches in the villages advertises differently from one in the city center — the church tower above the vineyard says that in one frame, without a line of copy.
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- Unternehmensfotos
