Druckwasserwerk – Social Media
Food, drinks and interior photography for social media. Restaurant and food photography: Druckwasserwerk. A content package for the Druckwasserwerk in…
A content package for the Druckwasserwerk in Frankfurt. The set works with one consistent color scheme — pink and red gerbera, dark red napkins, gray stoneware — and alternates between two perspectives: overheads of the laid table where five dishes are legible at once, and close frames of single plates such as the grilled octopus with watermelon. Plus the courtyard terrace with its tables laid.
For social media it is not the one perfect picture that counts but a stock that carries several weeks of a publishing plan. A restaurant posts two or three times a week, so a single session has to cover six to eight weeks. Which is why the arithmetic comes before the light: how many single plates, how many table overheads, how many details, how many frames with no food in them. Photograph only the prettiest dishes and there is nothing left after ten days.
The big overhead is worth five posts rather than one. It is laid and shot wide enough that five different crops can be cut out of it: the tartare with its herb dots, the octopus, the bread basket with the dip, the wine glass with a gerbera behind it. Each crop is its own picture and still carries the same signature.
That signature is exactly why the color scheme is fixed. A guest recognizes a restaurant in their feed not by the plate but by the color that keeps coming back. Pink and red on warm gray, in a different place in every frame — that holds together a grid which would otherwise be twenty unrelated dishes.
And everything is composed to survive going vertical. The later crop to 4:5 and 9:16 takes the left and right away, so no important plate ever sits at the edge. A picture that only works horizontally gets halved on a phone — and the phone is the only place these pictures will ever be seen.
- Location
- Druckwasserwerk
