Outdoor Kids – video for a children’s brand
Commercial for the children’s brand Outdoor Kids: video production for the brand. A promotional film for the OutdoorKids children’s sports program. Filmed on…
A promotional film for the OutdoorKids children’s sports program. Filmed on the pitch during an actual session: a row of children in colored bibs throwing their arms up at the same moment, the club’s perimeter boards behind them. Filming with children means reacting to what is happening anyway rather than enforcing a scene — the film lives on genuine reactions, not direction.
Children in colored bibs are a gift and a difficulty at once. The colors organize a restless frame, but every child moves to its own beat — the same exercise looks different in ten takes.
So a shoot like this is not directed but watched. An exercise repeats itself in training anyway; knowing it means knowing when the arms go up, and standing in the right place beforehand.
And with children, consent comes before any idea for a picture. Who may be shown is settled by the club with the parents in advance, and the edit follows that rather than the other way round.
- Format
- Video
Watch the film: Outdoor Kids – video for a children’s brand (3:50)