SEAT workshop – photography
Event photography for SEAT: pictures from a workshop for the car brand. Workshop photography for SEAT, made at the dealership. The frame leads the eye…
Workshop photography for SEAT, made at the dealership. The frame shows the reception area: the brand wall with its logo and orange stripe, the polished dark floor, and beyond the open glass door the training room. A brand workshop is training and brand experience at once, and the pictures have to carry both, because they are used for both.
The frame leads the eye: the brand wall on the left, the polished floor as a vanishing line into the depth, the open glass door at the end and behind it the training room with the participants already seated. The brand is sharp, the training is not.
The orange stripe under the mark holds the picture together. It runs parallel to the floor and in the same direction as the view — lines like that are what you look for in a dealership, because little else there gives a picture order.
And dealerships are hard light: a lot of glass, a glossy floor, spots overhead. What reflects decides where the camera stands — you choose the position by the reflections rather than by the subject.
- Brand
- SEAT
