Red Lips Week 2019 — Event photography
Beauty and fashion event coverage. Event photography: Frankfurt am Main. A small photo station is built in the middle of the sales floor: a continuous light on…
The Red Lips Week 2019 beauty activation at a Giorgio Armani counter in a department store. A small photo station is built in the middle of the sales floor: a continuous light on a stand, a camera, a make-up table, with the red campaign artwork and black balloons behind. Activations like this run while the shop is open — you work between customers, with the light you brought, against the ceiling lighting of the building.
The photo station stands in the middle of the sales floor: a continuous light on a stand, a make-up case, a director’s chair with the brand’s lettering, the red campaign motif behind it, black and red balloons and paper bags beside it.
Continuous light rather than flash is the friendlier choice at events like this. It shows everyone walking past what is happening, it startles nobody, and in a shop full of ceiling spots it can be aimed so the faces come out warmer than the surroundings.
The real constraint is that the shop stays open. Between shelves and customers there is no space to build, no waiting time and no second attempt — whatever is made is made in the aisle and has to work in the meter available.
- Year
- 2019
- Place
- Frankfurt am Main
