Jägermeister private event photography
Event photography for Jägermeister: pictures from a private brand event. The recipe remains unchanged. The popularity continues to grow. Who would have…
The recipe remains unchanged. The popularity continues to grow. Who would have thought that in the beginning just the beer the hunters roasted with was the beginning of a great story? This story is as complicated as our herbal liqueur.
What was photographed is a club night: silhouettes in the foreground, the red-lit end of the room behind them with the brand’s illuminated stag, a violet beam from the side. There is no light other than the event’s own.
The silhouettes are not a fallback but the idea. A brand night in a club sells belonging rather than portraits — guests standing as dark shapes in front of the mark say exactly that, and it quietly settles the question of who wants to be recognizable.
There is no flash. Flash turns a club photograph into an ID check, and from the second frame on everyone looks at the camera. The price is high sensitivity and visible grain, and it is the right price.
- Brand
- Jägermeister
