Gin – spirits in the studio — Photo production
Product photography for spirits: gins put in the right light. A product series for gin brands, built on a black reflective surface with haze and colored light.
A product series for gin brands, built on a black reflective surface with haze and colored light. Every frame stages the same trio: the bottle, the tonic and the finished glass with its garnish — raspberries for a rosé gin, rosemary and lemon for a classic, grapefruit for a third. The light comes through the haze from behind in color, so the outline of the bottle survives as an edge. Glass behind glass is the least forgiving job in product photography: the camera sees every light source twice.
The rosé version shows the principle: the tonic on the left, the bottle with its drawn city label in the middle, the glass with raspberries and a glass straw on the right, berries on the mirrored surface in front. Blue from behind, red from the front.
The fog is not an effect but a tool. It makes the light behind the glass visible and gives the bottle’s outline an edge that would otherwise disappear against black — and it clears within a minute, so every frame has to be ready before it is let in.
A mirrored surface doubles everything, mistakes included. A fingerprint, a drop of water, a label edge sitting askew all appear twice — which is why on drinks work most of the time goes into cleaning and aligning and the smallest part into photographing.
- Product
- Gin Spirits
