Día de Muertos – Patrón Tequila — Brand Event & Party
Event photography and trailer from Patrón Tequila’s Día de Muertos party. Filming a moving procession at night means working with whatever light the street…
Día de Muertos for Patrón Tequila — and it was not an indoor party but a procession down the street. At the front an oversized calavera head in orange and turquoise, behind it musicians with guitars, guests in Catrina make-up and black lace, parked cars to one side and lit shop windows to the other. Filming a moving procession at night means working with whatever light the street gives you and letting it pass once — there is no second lap.
A procession through the street offers no second take. It comes once, it travels in one direction, and the camera has to know in advance where it stands — in front of it, inside it, or at a point it will pass.
At night in the street the light is whatever is there: shop windows, street lamps, car headlights. What is missing cannot be built without turning a procession into a shoot — so the route is read for its bright places and filmed there.
The face paint is the subject that carries the brand. Catrina faces hold up close, they work against the light, and without a caption they say what the evening is about.
- Brand
- Patrón Tequila
Watch the film: Día de Muertos – Patrón Tequila — Brand Event & Party (0:47)