O2 Live Holiday Season event photography
Event photography for O2 Telefónica: pictures from the Holiday Season event. Event photography for O2 Telefónica’s holiday season. A brand event lives on…
Event photography for O2 Telefónica’s holiday season. What was photographed is the staging of the space: the illuminated brand logo on the concrete wall, a cardboard summer scene with palms and a suitcase in front of it, a surfboard carrying the campaign line, a VR headset on the table. A brand event lives on its build — and the build is only ever that for one night.
A summer set made of cardboard in front of a concrete wall carries its own irony. It is built as a stage for guests, and photographically it only works if you show it as what it is: an arrangement, not a place.
So a space like that is photographed twice — once empty, so the design is visible, and once in use, so it gains a purpose. Only the second frame proves the idea was taken up.
Illuminated brand marks on dark walls are the reference for the exposure. They are the brightest surface in the room, and if they blow out, the one element the whole installation was built around is missing.
- Client
- O2 Telefónica
