Luc Belaire France Event Trailer
Event trailer for Luc Belaire: video production for the champagne brand in France. An event trailer for Luc Belaire in France. The film starts at the label: a…
An event trailer for Luc Belaire in France. The film starts at the label: a close-up of the gold shoulder of the bottle held in one hand, the light raking across the embossing. A brand film in a nightlife setting works with whatever light the place provides, so it starts at the product, where you can still control it, before the evening takes over.
Starting at the product has a practical reason in a night film: it is the only thing that holds still. A bottle in a hand, raking light across the embossing — that frame is made calmly; nothing after it is.
Gold surfaces are trickier than they look. They reflect every source, they go white with too much light and brown with too little, and the embossing is only visible within a narrow angle.
After that the place takes over. A brand film in a night setting works with what is there — bar, dance floor, guests — and the brand reappears in those guests’ hands instead of being cut in as a product shot.
- Brand
- Luc Belaire
