Honda Motor Company – World Leaders — Photo production
International event coverage for the Honda World Leaders Meeting. Photo production: Honda Motor. Honda, a global leader in automobiles and motorcycles…
Honda, a global leader in automobiles and motorcycles, was founded in Japan in 1948 and has since become a global symbol of innovation and reliability. Known for its wide range of vehicles, from economical small cars to high-performance motorcycles, Honda stands for high quality products and advanced technology. The company has also excelled in developing environmentally friendly technologies, including hybrid and electric vehicles that help reduce emissions. Honda is also active in motorsports, particularly Formula 1, where it provides engines for various racing teams. With its focus on continuous innovation and customer centricity, Honda remains a key player in the global automotive industry.
What was photographed is the job that counts at a meeting like this: the group picture. Some forty executives in front of the site’s glass façade, the first row seated on chairs, two rows standing behind them, lanyards around their necks.
A group picture that size is a problem of time, not of light. Forty people with full calendars do not stand still for ten minutes — the arrangement, the camera position and the background have to be settled beforehand so the shot itself takes two minutes.
The glass façade is an advantage and a drawback at once. It reflects sky and surroundings and turns the wall behind the heads into a second picture; so the group stands far enough in front of it for the reflection to go soft, and in shade, so nobody has to squint.
- Client
- Honda Motor

Everything made for this brand: Honda: Contest, Award Show and Leadership Meeting