The Doorman — Serviced Apartments
Interior and hospitality photography for The Doorman: serviced apartments in pictures. In the busy heart of Frankfurt, travelers find a particular gem – the…
In the busy heart of Frankfurt, travelers find a particular gem – the boutique hotel “The Doorman”. This exclusive hotel offers its guests a unique combination of personal service, stylish surroundings and a first-class location that makes it the ideal base from which to explore the city.
The hotel's central position lets guests reach Frankfurt's sights, shops and restaurants easily. At the same time, “The Doorman” provides a quiet oasis of calm in the middle of a busy city.
What was photographed is not the building but the reception — and as an action. A member of staff hands a guest the key card across the black counter, two colleagues look at the screen together, the tall windows onto the street behind them and a bunch of flowers in a white vase.
For a house whose argument is personal service, there is no way around people. An empty reception area shows furniture; only two hands meeting over a card show what the house is selling. The guest deliberately stays in the frame as a shoulder and an arm — he is the role, not the person, and that is what makes the picture work for anyone looking at it later.
The black counter top is the technical problem. It reflects like a mirror, and everything appears in it twice: screen, flowers, faces, windows. None of that can be cleared away, so it is used — the camera sits low enough that the reflection of the person fills the lower half of the frame and the counter does not read as a black hole.
The light comes from the windows, which at a reception desk is rarely this favourable. It falls frontally on the faces behind the counter, soft and shadowless, and the street behind stays bright enough to place the building — in a street of period façades.
And the house's furnishing is in the frame without looking staged: the reading lamp, the card stand, the framed pictures on the wall. A boutique hotel lives on exactly those things, and not one of them would register in a wide view of the room.
- Category
- Hospitality
