The Doorman — Serviced Apartments & Hospitality
Interior and lifestyle photography for The Doorman: a series for the serviced apartments. A lifestyle set for The Doorman, a provider of furnished apartments…
A lifestyle set for The Doorman, a provider of furnished apartments for temporary stays. The subject is not the empty rooms but living in them: coffee on the sofa with legs pulled up, the view from the balcony across the roofs, cooking at the kitchen counter with pasta and tomatoes, the hanger with the house's logo in the open wardrobe.
Someone booking an apartment for weeks is not looking for a floor plan but for the idea of living there. Which is why almost every frame is made without a face: two hands on a mug, an arm in a gray jumper, a person at the counter from behind. A face turns the picture into a story about somebody else — a crop without one leaves room for the viewer.
The frames are shot flat and wide open, with very little depth of field. Something out of focus is deliberately placed in the foreground: the arm of a sofa, a plant, the edge of a table. That is the difference between a property photograph and a picture of living — you are not looking at the room, you are in it.
In every interior the light comes from a window at the side, and the rest stays dark. A furnished apartment is rarely large; lit into every corner it looks small and functional. With light on one side and shadow on the other, the same room reads as having depth.
The hanger with the logo is the only branding in the entire set, and it sits inside an open wardrobe. For a provider whose product is temporary living, that is the right dose: a detail you notice while unpacking, not a wordmark above the door.
- Category
- Hotel & Interior
