This type of architectural photography uses daylight or good other light sources (e.g., moonlight, ambient light from streetlights, and outdoor light on buildings).
Harmonious landscaping supports the effect of architectural photography.
- Tourism and Exterior Design Photography
- What makes good hotel photography
- The role of aerial photography
Disclosing tourist destinations and lodging infrastructure is critical for hotels to reach and attract more people while promoting their business.
Every hotel manager knows that the first thing most people do is do their research on the Internet before they travel. It is therefore fundamental for the hotel chain to maintain its online image, and photography plays an immense role in this. In order to be well represented online, it must be ensured that companies are represented in high quality with professional and appealing material.
As it is a market where good experiences and natural beauty are the main attractions, tourism has always used photography as an element of diffusion. However, with new technology, this process has been taken to another level and it is now possible to create unique and highly engaging campaigns.
Tourist attractions are vital to the success of a hotel as they are one of the main reasons people leave their homes.
Therefore, publicizing these locations or the area around the hotel is important for business development. Looking at the photos of the hotel is one way to strengthen your brand and generate more business for the company. The images must be able to highlight the main features and reflect the quality and added value of the services.
However, hotel photography must always be truthful. If it does not match reality, it could lead to frustration and disappointment among the guests. This can jeopardize the reputation and credibility of a hotel or inn. The purpose of the photos is to emotionally involve the guest so that they can make their positive decision. At the same time, they have to introduce the guest to the hotel and show every detail that can bring the customer a pleasant experience.
The production of images and videos with drones is an excellent way to improve marketing measures and strengthen your advertising campaign.
Aerial photography has become indispensable for any hotel as it has given photography completely new perspectives and has made it possible to diversify hotel dissemination campaigns through expanded perspectives. More striking, unusual images on online campaigns can influence the decision of tourists, especially those who use the internet as a research tool for their trips.
They allow a hotel to be presented in connection with its surroundings and allow the sights of the place where the business is located to interact beautifully with the main features of the hotel. Drone images show hotels from a unique perspective and reveal the ingenious interplay between landscape and architecture through breathtaking images. That makes them an excellent tool for marketing campaigns.
Hotel examples
- Kempinski - Soma Bay
- The Westin - Dublin
- The Fontenay - Hamburg
- Breidenbacher Hof - Düsseldorf
- Steigenberger - Cologne
Escape in style
The Kempinski Hotel Soma Bay offers luxurious European service and Egyptian hospitality on the Red Sea coast. Carefully chosen decorations made us feel part of Egyptian history as we explored the resort.
Kempinski Soma Bay web story
Hospitality at its best
Located right in the heart of Dublin city center, the Westin Dublin awaits you with the warm atmosphere of true Irish hospitality and the elegance of the luxurious facilities of a five star hotel. With its very local character and lovingly decorated interior, the Westin is certainly one of the top addresses for a stay in the Irish capital.
The Westin Dublin Web Story
Feelings on the Alster River
With its official opening in 2018, The Fontenay is a relatively young hotel that impresses with its modern design and its proximity to all the major spots in Hamburg. After long days of exploring the city, we were always able to relax in the cozy and excellent spa.
The Fontenay Hamburg web story
The luxury in Germany
As part of the boutique hotel group Capella Hotels, Breidenbacher Hof builds on years of international experience in the field of hospitality in order to create a very pleasant guest experience. The hotel bar was one of the design highlights in the Breidenbacher Hof, surrounded by black marble, which created a gentlemen's lounge atmosphere.
Breidenbacher Hof web story
Traditional with style
As one of the most famous hotel groups in Germany, Steigenberger grew up with its traditional character. For a trip to Cologne, this is a recommended choice if you are looking for an exceptional place to stay. We had a big surprise when we found out that Steigenberger even produces its own sparkling wine, which perfectly rounded off our evenings in Cologne.
Steigenberger Cologne web story
Looking for a professional photographer & filmmaker from the Frankfurt area?
Professional sky replacement
Exchange sky even in difficult places
When editing real estate & hotel images, replacing the sky can play an important role in improving the overall look of the image. The process of replacing the sky, known as "Sky Replacement", and describes the process of changing or replacing the entire sky element in the image. A clear blue sky clearly lifts the viewer's mood.
Views without limits
Aerial photography trailer
Video recordings from a bird's eye view present the guest with perspectives of your hotel or resort that they would otherwise never see. This, underlaid with suitable music, makes it a contemporary advertising measure.
In the current social media era, guests are inundated with breathtaking photos and videos. This changes the expectations and demands of customers. Interested parties use the presented hotel pictures and videos as an important contribution in deciding where to stay and where to spend their vacation. Aerial photos give your customers the feeling of luxury and space that only a bird's eye view can offer.
Let your guests be amazed
Panorama photography
A photographic technique with which photos can be taken in several rows and grow together to form an overall picture. The angle of view of the taking lens used is not critical and can be freely selected. The panorama offers an expanded field of vision and impresses with its realistic representation with great sharpness of detail.
Insights into my projects in the field of hotel photography
Hotels have to meet different requirements. Depending on the target group of your company, the requirements for image materials are very different. If the focus of business or conference guests is on clear and bright imagery, the mood and atmosphere of the lighting are softer and more emotional for holidaymakers.
Photographer for luxury hotels
Patrick Schmetzer is a luxury hotel photographer who has photographed various travel destinations and some of the best luxury and historic hotels in the world. Patrick has photographed everything from indoor and outdoor buildings to Michelin-starred restaurant kitchens. He was born and raised in Alabama USA. As a teenager he moved to Frankfurt am Main and studied at the SAE Institute in Frankfurt am Main. Patrick prefers to take photos in natural light. He perfected several innovative, cutting-edge photography and lighting techniques to capture iconic hotel photos. Patrick loves the finer things in life including traveling to exotic places.
Resorts around the world
Patrick and his team cover the areas of architectural photography, exterior, interior, portraits of the surroundings of hotel staff, local experiences and tours as well as geographical information. The young team consists of lighting experts, art directors, designers, digital editors and journalists with the aim of achieving the right look, the right feeling and the right information for real estate. They provide unique services to carry out photography assignments for luxury hotels around the world.
Hotels that tell stories
Patrick was lucky enough to photograph a wide variety of hotels, from brand new multi-million dollar projects to characteristic traditional hotels that are all getting on in years, but still enjoy a high priority today. Patrick says: “I have a very special place in my heart for a hotel with a long history.” History emerges over time. It is not tangible. Unlike luxury goods, it is something that money cannot buy.
The perfect location
The hotel's location is very important, but it is often overlooked. This is one of the elements of hotel photography. An important step in photographing any location is not only to show the essence of the hotel itself, but also to focus on its location - the guest's goal - and capture it photographically.
Globalcollective.de
We are a Germany based team of digital natives and travel enthusiasts. Since 2017 we have been taking social media in the luxury hotel industry to the next level by developing marketing campaigns and creating relevant visual content. Every day we reach more than a million travelers who are inspired for their next trip.
Patrick Schmetzer
Creativity is a very important part of my life. It is the discovery, the holding on, the letting flow of what the heart feels and sees in a certain moment, it is the experience, the understanding, the learning and essentially the practice of the freedom of being, of living, of thinking.
Born in February 1990, USA. Living in Frankfurt am Main. Photography & film has been my hobby since I was 14 years old. Since 2014 I have been professionally dedicated to photography & videography.
Do you have any questions or are you looking for a photographer for exterior design photography near Frankfurt am Main?
Contact me!
I look forward to getting to know you and your project!