The area of product photography is currently being expanded and will be available again shortly.
There is much more to professional product photography than simply taking a picture of an object in high resolution.
Well-staged product images require more technical know-how than you might guess at first glance. Perfect product images can even be able to stimulate emotions, arouse longings or even create goose bumps. That alone makes a suitable representation possible, behind which there is almost a certain science that is not necessarily a matter of course for every photographer or not every photographer who offers product photography knows and masters it.
A good product photographer must be able to do a lot more than simply “put an object in the right light” and take a picture of it with professional equipment.
High-quality and impressive product photography must be able to arouse potential new customers in order to be able to contribute effectively to increasing sales. Only experienced product photographers, who know all the implications that the perfect product image must contain, have the ability to optimally exploit the potential of an image - and ultimately to prove the effectiveness and added value of their work through the results.
Depending on what purpose is to be fulfilled, this photographic approach can go in different directions.
It all depends on how you want to present your product or on which advertising medium it will appear. There are two main types of photographic representation that are used in product imaging and are typically best suited for product marketing. These are the documentary-objective approach and the artistic representation.
Types of product presentation
This form of presentation is particularly well-suited for online shops and catalogues, where the detailed depiction of the various product properties and technical features is particularly important.
The focus here is clearly on the product; the background and the ambience are neutral and do not distract from the object depicted. With this type of product presentation, the material properties and function of the object are emphasized. During the shoot, the photographer is mainly focused on highlighting the functionality of the product and using the appropriate high-quality equipment for this purpose.
With this type of photographic image, on the other hand, the optical characteristics of the product are emphasized.
It may be that presenting the functionality of it takes a bit of a back seat as the goal is more of a preference for design, shape, colour, etc., or wants to evoke a mood. In any case, it is more about the visual impression or added value of the product than about its technical properties. The complete staging plays a greater role in this approach. For this reason, for example, more attention can be paid to the background to create an atmosphere that gives the product some kind of personality. The composition of the product with the environment is the key here for a convincing artistic product photography. The intention behind an artistic approach is often to play a little with the viewer's imagination in order to arouse the desire to purchase this product. It is ideal, for example, for food or fashion photography, which, when presented, benefits more from the generation of feelings in the viewer than from a factual representation of their characteristics.
Creativity is a very important part of my life. It is the discovery, the holding on, the letting flow of what the heart feels and sees in a certain moment, it is the experience, the understanding, the learning and essentially the practice of the freedom of being, of living, of thinking.
Born in February 1990, USA. Living in Frankfurt am Main. Photography & film has been my hobby since I was 14 years old. Since 2014 I have been professionally dedicated to photography & videography.