Coach — Portrait photography
Portrait photography for personal branding: pictures for a coach’s public presence. A personal branding set for a coach. One sitting, several registers: the white…
A personal branding set for a coach. One sitting, several registers: the white suit against pale gray for the formal version, the same suit against black for the high-contrast one, plus a relaxed look in a beige blazer and jeans. Seated, standing, cropped and full length — because the same person has to work on a website, a social profile and a speaking announcement in entirely different crops.
The restrained version comes first: white blazer against pale gray, eyes to the camera, arms resting. A picture that works on a website, in a profile and on a speaking announcement alike.
Personal branding is format work in practice. Upright for the profile, landscape for the home page, clear space left or right for type — which is why every look is shot both tight and wide instead of being cropped later, where the resolution is no longer there.
Switching to black costs one background and delivers the version for everything dark: presentation slides, podcast tiles, advertisements. Same suit, same posture, a different surrounding.
- Type
- Personal Branding
