Premiere Inn — Event photography
Hotel photography and the opening event for Premier Inn hotels. Event photography: Frankfurt am Main. Premier Inn is a renowned hotel chain in the United…
Premier Inn is a renowned hotel chain in the United Kingdom known for its affordable and comfortable accommodation. With over 800 hotels across the UK, Ireland, Germany and the Middle East, it offers a wide range of options for business and leisure travelers. The brand stands out for its consistent quality, clean rooms and friendly service, making it a popular choice for travelers. Premier Inn is particularly known for its all-you-can-eat breakfast buffet and cozy Hypnos beds. As part of the Whitbread Group, Premier Inn embraces sustainable practices and strives to incorporate environmentally friendly solutions into its operations.
Of the opening itself the set shows what such an evening actually is: people in branded shirts listening to a short speech, a glass front, standing tables, glasses and plants behind them. Applause in a second where everyone is looking the same way.
At a company event that moment is the most useful picture there is. It shows participation rather than arrangement — group photographs happen on request, reactions do not, and the difference is visible in the face at once.
Backlight through a glass front is the rule here. Expose for the faces and let the sky run bright. The alternative would be to put everyone with their back to the light, and then the whole event stands the wrong way round in the frame.
- Chain
- Premiere Inn
- Place
- Frankfurt am Main
Everything made for this brand: Premier Inn: A Hotel Opening as Reportage